In 1987, Vita Tech launched the Medical Vita Diet, which is based on the ‘protein sparing modified fast’, designed by doctors as a highly successful treatment for obesity. Obesity was regarded as a serious medical condition in Australia and the Medical Vita Diet was initially supplied only through medical centres under medical supervision.
The first doctor to launch the Medical Vita Diet in 1987 was Dr Colin Holloway, M.B.B.Ch., D.T.M.& H., Dip.Obst.R.C.O.G., F.R.A.C.G.P., an international speaker on weight loss and health-related topics. He achieved outstanding success with his patients and was so impressed that he opened a further 5 weight loss and nutrition clinics in Queensland, using the Medical Vita Diet. He has also published a Guide to the Medical Vita Diet program in several editions for the original benefit of his doctors and patients. (This guide is included in all Starter Packs)
In the past decade, Vita Tech P/L has trained pharmacists and other health professionals to supply the program and they too have achieved great results, working in close co-operation with the customers’ own doctors where necessary. The company’s growth has been largely organic, from word of mouth recommendations.
Since 2004, Vita Diet Australia (Vita Tech) experienced huge growth under the direction of GM Charles Dornan, a human resources business graduate who is also a master personal trainer. He believes that the Medical Vita Diet program brings lasting benefits not just in terms of weight loss, but also in educating people about healthier lifestyles, including exercise.
In 2016, Charles teamed up with the New Zealand Pharmacy Guild to trial Vita Diet in 6 independent pharmacies in Auckland with outstanding results. Vita Diet New Zealand Ltd was born.
By 2017 it was offered in over 55 mostly independent pharmacies in the North Island and by 2018 it was introduced nationally into all Life Pharmacies and Unichem’s. This was all due to positive feedback back from pharmacies and their customers.
In July 2018, Charles attended the National Pharmacy awards night at Motat’s aviation display hall, where he was informed by a leading data company that the success of Vita Diet had changed the whole of New Zealand pharmacy weight loss category. This was mainly due to price, taste and the amazing results they were getting from their customers.
Today Vita Diet is considered to be the no.1 choice weight loss supplement and is available in over 360 pharmacies in New Zealand.
All newcomers on the Vita Diet are invited and encouraged to join the Vita Diet Support Group – NZ and Australia – Click Here